Businesses are seeking to benefit from every customer interaction with a real-time personalised experience across their marketing, customer servicing, fraud, and business operations teams. At the heart of these efforts is the modern customer engagement hub (CEH), which uses artificial intelligence (AI) to react to events in real time, fine-tuning each customer’s experience for every interaction with the business. Events, customer channels, and the ability to hyper-personalise the customer experience are rapidly increasing.

Open source technologies offer businesses the ability to quickly take ownership of their customer engagement, enabling faster innovation and greater competitive differentiation, improved digital customer retention, and…

Mohit Aggarwal

Senior Specialist Solution Architect @ Red Hat

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